SWOT 분석 pdf - SWOT bunseog pdf

The present study examines a hybrid method for improving the usability of SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. A commonly used decision analysis method, the Analytic Hierarchy Process (AHP), and its eigenvalue calculation framework are integrated with SWOT analysis. AHP's connection to SWOT, called here hybrid method A'WOT, yields analytically determined priorities for the factors included in SWOT analysis and makes them commensurable. The aim in applying the hybrid method is to improve the quantitative information basis of strategic planning processes. The hybrid method was tested in connection with Finnish forest industry company on decion making to invest North America. In the case study, the results were presented in an illustrative way by utilizing the quantitative information achieved by the hybrid method. The results indicated that forest industry investment was reasonable in North America. In addition, the needed pairwise comparisons we...